Privacy policy

Who we are

Our website address is: https://snusladen.eu.

Privacy policy

Table of contents

Introduction and overview

We have drawn up this privacy policy (version 14 May 2024-312787975) to provide you with information in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (hereinafter referred to as data) we, as the controller, and the processors commissioned by us (e.g. providers) process and will process in the future, and what legal options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.

Privacy policies usually sound very technical and use legal jargon. This privacy policy, on the other hand, aims to describe the most important aspects as simply and transparently as possible. Where it promotes transparency, technical Terms explained in a reader-friendly manner, links to further information are provided and graphics We use this to inform you in clear and simple language that we only process personal data within the scope of our business activities if there is a corresponding legal basis for doing so. This is certainly not possible if you provide explanations that are as concise, unclear and legally technical as possible, as is often standard on the internet when it comes to data protection. I hope you find the following explanations interesting and informative, and perhaps you will find some information that you did not know before.
If you still have questions, please contact the responsible party listed below or in the legal notice, follow the links provided, and view further information on third-party websites. You will also find our contact details in the legal notice.

scope of application

This privacy policy applies to all personal data processed by us within the company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill for our services and products, whether online or offline. The scope of this privacy policy covers:

  • all online presences (websites, online shops) that we operate

  • Social media presence and email communication

  • mobile applications for smartphones and other devices

In short: The privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. Should we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

legal bases

In the following privacy policy, we provide you with transparent information about the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
With regard to EU law, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can, of course, view this EU General Data Protection Regulation online at EUR-Lex, the portal for EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 read up on.

We only process your data if at least one of the following conditions applies:

  1. consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.

  2. contract (Article 6(1)(b) GDPR): We process your data in order to fulfil a contract or pre-contractual obligations with you. For example, if we conclude a purchase contract with you, we require personal information in advance.

  3. Legal obligation (Article 6(1)(c) GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obliged to retain invoices for accounting purposes. These usually contain personal data.

  4. Legitimate interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically. This processing is therefore a legitimate interest.

Other conditions, such as the perception of recordings in the public interest and the exercise of public authority, as well as the protection of vital interests, do not generally apply in our case. If such a legal basis should nevertheless be relevant, it will be indicated at the appropriate place.

In addition to the EU regulation, national laws also apply:

  • In Austria This is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (data protection law), in short DSG.

  • In Germany applies Federal Data Protection Act, in short Federal Data Protection Act.

If further regional or national laws apply, we will inform you about them in the following sections.

Contact details of the controller

If you have any questions about data protection or the processing of personal data, please find the contact details of the responsible person or department below:

Schmitz Internet Services
Beata Schmitz-Falba
29 Van Meerten Street
6471AN Eygelshoven

Telephone: +49 (0)17663719403
Legal notice: https://www.snusladen.eu/impressum/

storage period

It is our general policy to store personal data only for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

If you wish to have your data deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and insofar as there is no obligation to store it.

We will inform you about the specific duration of the respective data processing below, provided we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we hereby inform you of the following rights to which you are entitled in order to ensure fair and transparent data processing:

  • According to Article 15 of the GDPR, you have the right to know whether we process your data. If this is the case, you have the right to receive a copy of the data and to obtain the following information:

    • the purpose for which we process the data;

    • the categories, i.e. the types of data that are processed;

    • who receives this data and, if the data is transferred to third countries, how security can be guaranteed;

    • how long the data will be stored;

    • the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;

    • that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);

    • the origin of the data, if we did not collect it from you;

    • whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile of you.

  • According to Article 16 of the GDPR, you have the right to have your data corrected, which means that we must correct any data if you find errors.

  • According to Article 17 of the GDPR, you have the right to erasure („right to be forgotten“), which specifically means that you may request the deletion of your data.

  • According to Article 18 of the GDPR, you have the right to restrict processing, which means that we may only store the data but may not use it further.

  • According to Article 20 of the GDPR, you have the right to data portability, which means that we will provide you with your data in a commonly used format upon request.

  • According to Article 21 of the GDPR, you have a right to object, which, once enforced, will result in a change in the processing.

    • If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you may object to the processing. We will then check as soon as possible whether we can legally comply with this objection.

    • If data is used for direct marketing purposes, you may object to this type of data processing at any time. We will then no longer be permitted to use your data for direct marketing purposes.

    • If data is used for profiling purposes, you may object to this type of data processing at any time. We will then no longer be permitted to use your data for profiling purposes.

  • Under Article 22 of the GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).

  • You have the right to lodge a complaint in accordance with Article 77 of the GDPR. This means that you can lodge a complaint with the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible department listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. In Austria, this is the Data Protection Authority, whose website can be found at https://www.dsb.gv.at/ find. In Germany, there is a data protection officer for each federal state. For further information, please contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) For our company, the following local data protection authority is responsible:

North Rhine-Westphalia Data Protection Authority

State Commissioner for Data Protection: Bettina Gayk
Address: Kavalleriestraße 2-4, 40213 Düsseldorf
Telephone number: 02 11/384 24-0
Email address: poststelle@ldi.nrw.de
Website: https://www.ldi.nrw.de/

Data processing security

We have implemented both technical and organisational measures to protect personal data. Where possible, we encrypt or pseudonymise personal data. In this way, we make it as difficult as possible for third parties to derive personal information from our data.

Article 25 GDPR refers to “data protection by design and by default” and means that security must always be considered and appropriate measures taken for both software (e.g. forms) and hardware (e.g. access to the server room). In the following, we will discuss specific measures where necessary.

TLS encryption with https

TLS, encryption and https sound very technical, and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to transmit data securely over the Internet.
This means that the entire transfer of all data from your browser to our web server is secure – no one can “eavesdrop”.

This means we have introduced an additional layer of security and comply with data protection through technology design (Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognise the use of this data transmission security feature by the small padlock symbol. at the top left of the browser, to the left of the internet address (e.g. examplepage.co.uk) and the use of the https (instead of http) scheme as part of our internet address.
If you would like to know more about encryption, we recommend searching Google for “Hypertext Transfer Protocol Secure wiki” to find useful links to further information.

communication

Communication Summary
👥 Affected: Anyone who communicates with us by telephone, email or online form
Processed data: e.g. telephone number, name, email address, form data entered. You can find more details on this under the respective contact type used.
🤝 Purpose: Handling communication with customers, business partners, etc.
📅 Storage period: Duration of the business case and legal requirements
⚖️ Legal basis: Art. 6(1)(a) GDPR (consent), Art. 6(1)(b) GDPR (contract), Art. 6(1)(f) GDPR (legitimate interests)

When you contact us and communicate by telephone, email or online form, personal data may be processed.

The data will be processed for the purpose of handling and processing your enquiry and the associated business transaction. The data will be stored for as long as necessary or as required by law.

Affected persons

The aforementioned processes affect everyone who contacts us via the communication channels we provide.

telephone

When you call us, the call data is stored in pseudonymised form on the respective terminal device and by the telecommunications provider used. In addition, data such as your name and telephone number may be sent by e-mail and stored for the purpose of responding to your enquiry. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

e-mail

When you communicate with us by email, data may be stored on the respective device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.

Online forms

When you communicate with us using the online form, data is stored on our web server and, if necessary, forwarded to one of our email addresses. The data is deleted as soon as the business transaction has been completed and legal requirements permit.

legal bases

The processing of data is based on the following legal grounds:

  • Art. 6(1)(a) GDPR (consent): You give us your consent to store your data and use it for purposes related to the business transaction.;

  • Art. 6(1)(b) GDPR (contract): It is necessary for the performance of a contract with you or a processor, such as a telephone provider, or we need to process the data for pre-contractual activities, such as preparing an offer;

  • Art. 6(1)(f) GDPR (legitimate interests): We want to handle customer enquiries and business communications in a professional manner. This requires certain technical equipment, such as email programmes, Exchange servers and mobile phone operators, in order to communicate efficiently.

Order processing agreement (AVV)

In this section, we would like to explain what a data processing agreement is and why it is necessary. Because the term “data processing agreement” is quite a tongue twister, we will often use the acronym DPA in this text. Like most companies, we do not work alone, but also use the services of other companies or individuals.  By involving various companies or service providers, we may pass on personal data for processing. These partners then act as processors with whom we conclude a contract, known as a data processing agreement (DPA). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be regulated by the DPA.

Who are processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to the responsible parties, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely, and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft.

For a better understanding of the terminology, here is an overview of the three roles in the GDPR:

affected person (You as a customer or prospective customer) → person in charge (we as a company and client) → processor (Service providers such as web hosts or cloud providers)

Contents of a data processing agreement

As mentioned above, we have concluded a DPA with our partners who act as processors. First and foremost, this stipulates that the processor shall process the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, but in this context, electronic conclusion of the contract is also considered „in writing“. Personal data may only be processed on the basis of the contract. The contract must contain the following:

  • Commitment to us as the responsible party

  • Obligations and rights of the controller

  • Categories of data subjects

  • Type of personal data

  • Nature and purpose of data processing

  • Purpose and duration of data processing

  • Place of data processing

Furthermore, the contract contains all the obligations of the processor. The most important obligations are:

  • Measures to ensure data security

  • take possible technical and organisational measures to protect the rights of the data subject

  • to maintain a data processing register

  • to cooperate with the data protection supervisory authority upon request

  • to carry out a risk assessment in relation to the personal data received

  • Sub-processors may only be engaged with the written authorisation of the controller.

You can see what such an AVV looks like in concrete terms at, for example, https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html view. A sample contract is presented here.

cookies

Cookies Summary
👥 Affected persons: Visitors to the website
🤝 Purpose: depends on the respective cookie. More details can be found below or from the manufacturer of the software that sets the cookie.
Processed data: Depends on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie.
📅 Storage duration: depending on the cookie, can vary from hours to years
⚖️ Legal basis: Art. 6(1)(a) GDPR (consent), Art. 6(1)(f) GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below, we explain what cookies are and why they are used, so that you can better understand the following privacy policy.

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. More specifically, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is essentially the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the „user-related“ information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie from the server, which the browser reuses as soon as another page is requested.

HTTP cookie interaction between browser and web server

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other „malware“. Cookies cannot access information on your PC.

Cookie data may look like this, for example:

Name: _ga
Value: GA1.2.1326744211.152312787975-9
Intended use: Distinguishing between website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie

  • At least 50 cookies per domain

  • At least 3,000 cookies in total

What types of cookies are there?

The question of which cookies we use specifically depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are four types of cookies:

Essential cookies
These cookies are necessary to ensure basic website functionality. For example, these cookies are needed when a user adds a product to their shopping basket, then continues browsing other pages and only proceeds to checkout later. These cookies ensure that the shopping basket is not deleted, even if the user closes their browser window.

Functional cookies
These cookies collect information about user behaviour and whether the user receives any error messages. These cookies are also used to measure the loading time and behaviour of the website in different browsers.

Targeted cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also known as targeting cookies. They are used to deliver personalised advertising to the user. This can be very practical, but also very annoying.

When you visit a website for the first time, you are usually asked which types of cookies you would like to allow. And, of course, this decision is also stored in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) entitled “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the specific cookie. More details can be found below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalise about what data is stored in cookies, but we will inform you about the data that is processed or stored in the following privacy policy.

Cookie storage period

The storage period depends on the cookie in question and is specified below. Some cookies are deleted after less than an hour, while others can remain stored on a computer for several years.

You also have control over how long cookies are stored. You can manually delete all cookies at any time via your browser (see also “Right to object” below). Furthermore, cookies that are based on consent will be deleted at the latest after you revoke your consent, whereby the legality of the storage remains unaffected until then.

Right to object – how can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, deactivate or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you would like to find out which cookies have been stored in your browser, or if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you do not want cookies at all, you can set your browser to always inform you when a cookie is about to be set. This allows you to decide whether to accept or reject each individual cookie. The procedure varies depending on the browser. The best way to find the instructions is to search Google using the search term “delete cookies Chrome” or “disable cookies Chrome” if you are using the Chrome browser.

legal basis

The so-called „cookie guidelines“ have been in place since 2009. These stipulate that the storage of cookies is a consent (Article 6(1)(a) GDPR) requires you to do so. However, there are still very different responses to these guidelines within EU countries. In Austria, however, this guideline was implemented in Section 165(3) of the Telecommunications Act (2021). In Germany, the cookie guidelines have not been implemented as national law. Instead, this directive has largely been implemented in Section 15(3) of the Telemedia Act (TMG).

Essential cookies are permitted even without consent. legitimate interests (Article 6(1)(f) GDPR), which are mostly of an economic nature. We want to provide visitors to the website with a pleasant user experience, and certain cookies are often essential for this.

If cookies that are not absolutely necessary are used, this will only happen with your consent. The legal basis for this is Art. 6(1)(a) GDPR.

The following sections provide more detailed information about the use of cookies, provided that the software used employs cookies.

customer data

Customer data summary
👥 Affected parties: Customers, business partners and contractual partners
🤝 Purpose: Provision of contractually or pre-contractually agreed services, including related communication
Processed data: Name, address, contact details, email address, telephone number, payment information (such as invoices and bank details), contract data (such as contract term and subject matter), IP address, order data
📅 Storage period: the data will be deleted as soon as it is no longer required for our business purposes and there is no legal obligation to retain it.
⚖️ Legal basis: Legitimate interest (Art. 6(1)(f) GDPR), contract (Art. 6(1)(b) GDPR)

What is customer data?

In order to offer our services and contractual benefits, we also process data from our customers and business partners. This data always includes personal data. Customer data refers to all information that is processed on the basis of a contractual or pre-contractual collaboration in order to provide the services offered. Customer data is therefore all information that we collect and process about our customers.

Why do we process customer data?

There are many reasons why we collect and process customer data. The most important one is that we simply need various data to provide our services. Sometimes your email address is sufficient, but if you purchase a product or service, we also need data such as your name, address, bank details or contract details. We also use the data for marketing and sales optimisation so that we can improve our overall service to our customers. Another important point is our customer service, which is always very important to us. We want you to be able to contact us at any time with questions about our offers, and for this we need at least your email address.

What data is processed?

At this point, we can only provide a general overview of the data that is stored, as this always depends on the services you purchase from us. In some cases, you only provide us with your email address so that we can contact you or answer your questions, for example. In other cases, you purchase a product or service from us, and we require significantly more information, such as your contact details, payment details and contract details.

Here is a list of possible data that we receive from you and process:

  • Name

  • contact address

  • email address

  • telephone number

  • date of birth

  • Payment details (invoices, bank details, payment history, etc.)

  • Contract details (duration, content)

  • Usage data (websites visited, access data, etc.)

  • Metadata (IP address, device information)

How long will the data be stored?

As soon as we no longer need the customer data to fulfil our contractual obligations and our purposes, and the data is also not required for possible warranty and liability obligations, we delete the corresponding customer data. This is the case, for example, when a business contract ends. After that, the limitation period is usually three years, although longer periods are possible in individual cases. We naturally also comply with the statutory retention obligations. Your customer data will certainly not be passed on to third parties unless you have explicitly given your consent.

legal basis

The legal basis for the processing of your data is Art. 6(1)(a) GDPR (consent), Art. 6(1)(b) GDPR (contract or pre-contractual measures), Art. 6(1)(f) GDPR (legitimate interests) and, in specific cases (e.g. medical services), Art. 9(2)(a) GDPR (processing of special categories).

In the case of the protection of vital interests, data processing is carried out in accordance with Art. 9(2)(c) GDPR. For the purposes of healthcare, occupational medicine, medical diagnostics, care or treatment in the health or social sector, or for the administration of systems and services in the health or social sector, the processing of personal data is carried out in accordance with Art. 9(2)(h) GDPR. If you voluntarily provide special categories of data, processing is carried out on the basis of Art. 9(2)(a) GDPR.

Web hosting introduction

Web hosting summary
👥 Affected persons: Visitors to the website
🤝 Purpose: professional hosting of the website and securing its operation
Processed data: IP address, time of website visit, browser used and other data. More details can be found below or from the respective web hosting provider.
📅 Storage period: depends on the provider, but usually 2 weeks
⚖️ Legal basis: Art. 6(1)(f) GDPR (legitimate interests)

What is web hosting?

When you visit websites today, certain information – including personal data – is automatically generated and stored, and this website is no exception. This data should be processed as sparingly as possible and only when justified. By website, we mean all web pages on a domain, i.e. everything from the home page to the very last subpage (such as this one). By domain, we mean, for example, example.co.uk or sampleexample.com.

If you want to view a website on a computer, tablet or smartphone, you use a programme called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We refer to them simply as browsers or web browsers.

To display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually handled by professional providers. These providers offer web hosting and thus ensure reliable and error-free storage of website data. That's a lot of technical terms, but please hang in there, it gets even better!

When the browser on your computer (desktop, laptop, tablet or smartphone) establishes a connection and during the transfer of data to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a period of time to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Browser and web server

Why do we process personal data?

The purposes of data processing are:

  1. Professional website hosting and operational security

  2. to maintain operational and IT security

  3. Anonymous evaluation of access behaviour to improve our offering and, if necessary, for criminal prosecution or the pursuit of claims.

What data is processed?

Even as you visit our website right now, our web server, which is the computer on which this website is stored, automatically stores data such as

  • the complete Internet address (URL) of the website accessed

  • Browser and browser version (e.g. Chrome 87)

  • the operating system used (e.g. Windows 10)

  • the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)

  • the host name and IP address of the device from which access is being made (e.g. COMPUTERNAME and 194.23.43.121)

  • Date and time

  • in files, known as web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but cannot rule out the possibility that it may be accessed by authorities in the event of unlawful behaviour.

In short: Your visit is logged by our provider (the company that runs our website on special computers (servers)), but we will not pass on your data without your consent!

legal basis

The lawfulness of the processing of personal data in the context of web hosting is based on Article 6(1)(f) GDPR (protection of legitimate interests), as the use of professional hosting by a provider is necessary in order to present the company on the internet in a secure and user-friendly manner and to be able to pursue any attacks and claims arising from this.

We generally have a contract with the hosting provider for order processing in accordance with Art. 28 et seq. GDPR, which ensures compliance with data protection and guarantees data security.

Web Analytics Introduction

Web Analytics Privacy Policy Summary
👥 Affected persons: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimise the website.
Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behaviour, click behaviour and IP addresses. More details can be found in the respective web analytics tool used.
📅 Storage period: depending on the web analytics tool used
⚖️ Legal basis: Art. 6(1)(a) GDPR (consent), Art. 6(1)(f) GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behaviour of website visitors, known as web analytics or web analysis for short. This involves collecting data that is stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). The data is used to create analyses of user behaviour on our website and made available to us as the website operator. In addition, most tools offer various testing options. This allows us to test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (known as an A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

With our website, we have a clear goal in mind: we want to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting content while also ensuring that you feel completely at home on our website. With the help of web analysis tools, we can take a closer look at the behaviour of our website visitors and then improve our website for you and us accordingly. For example, we can see the average age of our visitors, where they come from, when our website is most visited, and which content or products are particularly popular. All this information helps us to optimise the website and thus tailor it to your needs, interests and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, as a rule, the following information is stored: which content you view on our website, which buttons or links you click on, when you visit a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website, and which computer system you use. If you have agreed to the collection of location data, this data may also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored in pseudonymised form (i.e. in an unrecognisable and abbreviated form). For the purposes of testing, web analysis and web optimisation, no direct data such as your name, age, address or email address is stored. All such data, if collected, is stored in pseudonymised form. This means that you cannot be identified as an individual.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

Schematic data flow in Google Analytics

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, while others can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, as in the case of accounting, for example, this storage period may be exceeded.

right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. You can do this either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

legal basis

The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6(1)(a) GDPR (consent) the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.

In addition to consent, we have a legitimate interest in analysing the behaviour of website visitors in order to improve our offering both technically and economically. With the help of web analytics, we can detect website errors, identify attacks and improve economic efficiency. The legal basis for this is Art. 6(1)(f) GDPR (legitimate interests). However, we only use these tools if you have given your consent.

As web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on specific web analytics tools, if available, can be found in the following sections.

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Source: Created with the Privacy Policy Generator by AdSimple