Snus in Germany: The legal situation regarding tobacco and nicotine pouches in detail

Snus is growing in popularity worldwide... In this comprehensive guide, you will learn everything you need to know about snus – from its history and legal status to health aspects and practical tips for consumption. You can find all the details on where to buy snus legally in our central purchasing guide.

What is snus? An introduction

Snus is a smokeless tobacco alternative that originated in Sweden, where it has been consumed for centuries. Unlike cigarettes, snus is not smoked, but placed in small amounts under the upper lip, where the nicotine is absorbed through the mucous membrane of the mouth. Snus comes in various forms:

  • Loose snus: Finely ground tobacco that you measure out yourself. It offers an intense flavour experience, but requires some skill to use.
  • portion snusPre-packaged sachets that enable clean and practical use. Variants such as White Portions (dry, for a longer-lasting flavour) or Dry White Portions are particularly popular.
  • nicotine pouchA tobacco-free alternative that delivers nicotine without tobacco plant material. Brands such as Velo offer flavours like peppermint or citrus, which are popular with beginners and professionals alike.

Snus is particularly well known for its discretion and versatility. Whether you are looking for a strong nicotine kick or a mild flavour, there is a wide range of strengths and flavours to choose from.

Is snus legal in Germany?

The legal status of snus in Germany is complex and often misunderstood. Since the EU Tobacco Directive of 1992 (Directive 92/41/EEC), the sale of tobacco-containing snus is banned in all EU countries except Sweden. Sweden has been granted an exemption due to its long tradition of snus use. Important: The possession and consumption Snus is not illegal in Germany. You are therefore permitted to import small quantities of snus for personal use from countries such as Sweden or Norway, provided that the quantities comply with customs regulations (e.g. a maximum of 250 g per person when travelling within the EU).

However, nicotine pouches, such as Velo or Lyft, are an exception. As they do not contain tobacco, they are not subject to the sales ban and can be legally purchased and sold in Germany. This makes them a popular alternative for snus lovers.

The debate on the possible legalisation of tobacco-containing Snus in Germany is lively. Proponents argue that snus is a less harmful alternative to smoking, while critics point to the health risks associated with nicotine. However, a change in the legal situation would require an amendment to EU directives.

How do you use snus correctly?

Using snus is straightforward, but it takes a little practice, especially with loose snus. Here is a step-by-step guide:

  1. Preparation: With loose snus, take a small amount (about the size of a pea) and shape it into a ball or cylinder with your fingers. This is not necessary with portioned snus, as the pouch is already portioned.
  2. placementPlace the snus (loose or pouch) under your upper lip, ideally to the side of your gums. Press it lightly so that it stays in place.
  3. effective time: Leave the snus in your mouth for 15 to 60 minutes, depending on your preference and nicotine strength. Beginners should start with shorter times to get used to the Snus effect to test.
  4. disposalRemove the snus or pouch and dispose of it properly (e.g. in the rubbish bin, do not spit it out).

Important: Unlike chewing tobacco, snus does not require you to spit, as saliva flow is minimal. Be sure to adjust the duration of use and nicotine strength to suit your comfort level in order to avoid irritation in the mouth.

What types of snus are there?

Snus comes in many varieties and offers something for every taste. Here is an overview of the main types:

  • Loose snusIdeal for purists who want to determine the quantity and intensity themselves. It is often moister and has a more intense flavour.
  • portion snusPractical and clean, packaged in small bags. Varieties such as White Portions (dryer, longer-lasting flavour) or Original Portions (moister) are particularly popular.
  • nicotine pouch: Tobacco-free alternative with nicotine that is legal in Germany. They offer a wide variety of flavours (e.g. mint, berries, citrus) and are particularly clean to use.
  • Starch variantsSnus and nicotine pouches are available in various nicotine strengths, from mild (4-8 mg/g) to extra strong (over 20 mg/g).

The selection is huge – discover our different snus brands and find the variety that suits you best.

Each variant has its advantages, depending on your preferences for flavour, nicotine strength and handling.

What is in snus?

The composition of snus varies depending on the brand and type, but typically contains:

  • Ground tobaccoThe main ingredient in traditional snus, which provides nicotine and flavour.
  • waterEnsures the right consistency and moisture.
  • Salts (e.g. sodium carbonate): Increase the pH value to promote nicotine absorption through the oral mucosa.
  • flavoursFrom classic tobacco notes to mint, bergamot or fruit flavours.
  • Humectants (e.g. propylene glycol, glycerine): Keep the snus fresh and extend its shelf life.

Nicotine pouches, on the other hand, do not contain tobacco plant material, but rather extracted nicotine, plant fibres, flavourings and humectants. This makes them a clean alternative without tobacco-specific harmful substances such as nitrosamines.

Snus vs. chewing tobacco: what is the difference?

Snus and chewing tobacco are often confused, but they are quite different:

property snus chewing tobacco
processing Finely ground tobacco Coarse tobacco pieces
Application Placed under the upper lip Chewed, often with salivation
nicotine intake About the oral mucosa Through chewing and saliva
variety of flavours Wide range of flavours More limited flavours

Snus is more discreet and does not require chewing, which makes it more appealing to many users.

Nicotine pouches vs. snus: which is better?

Nicotine pouches are a modern alternative and legally available in Germany – you can purchase them here. Order nicotine pouches – but differ from snus in a few respects:

  • IngredientsSnus contains tobacco, while nicotine pouches are tobacco-free and contain only nicotine and plant fibres.
  • health risksNicotine pouches do not produce tobacco-specific nitrosamines, which are linked to cancer, but they are still addictive due to the nicotine they contain.
  • experience: Nicotine pouches are cleaner (no tobacco residue) and often offer fresher flavours, while snus has a more intense tobacco flavour.

The choice between snus and nicotine pouches depends on your priorities: tobacco flavour or tobacco-free cleanliness? Both offer smoke-free nicotine intake.

Health risks of snus: What you need to know

Although snus is considered less harmful than cigarettes, it does carry risks:

  • nicotine addictionSnus contains nicotine, which can be highly addictive.
  • cancer risksStudies (e.g. by the International Agency for Research on Cancer, IARC) indicate an increased risk of pancreatic cancer, although the risk is lower than with smoking.
  • oral healthLong-term use may lead to gum recession, periodontitis or discolouration.
  • cardiovascular diseasesNicotine can increase blood pressure and heart rate.

Nicotine pouches reduce some risks (e.g. no nitrosamines), but they are not risk-free. Conscious use and regular breaks are advisable to minimise health risks.

Buying snus in Germany: tips and options

If you would like to try snus or nicotine pouches, you can easily purchase them online – just make sure you choose reputable suppliers and comply with the applicable regulations.
Due to the ban on the sale of tobacco-based snus in Germany, purchasing it is restricted but not impossible. Here are the main options:

  • Online shops abroadPlatforms in Sweden or Norway offer snus and deliver to Germany. Look for reputable suppliers who comply with customs regulations and check shipping costs and delivery times.
  • nicotine pouchSince nicotine pouches are legal, you can buy them in Germany from online shops or specialised shops. Popular brands such as Velo and Zyn are widely available.
  • customs regulations: Import restrictions apply to tobacco-based snus (e.g. max. 250 g per person when travelling). Find out about the current regulations to avoid any problems.

Tip: Compare product descriptions and customer reviews to find high-quality products. Pay attention to nicotine strength and flavour to suit your preferences.

Snus as a luxury item or a drug?

Snus is often considered a luxury item, similar to coffee or alcohol, as it delivers nicotine without any mind-altering effects. Nevertheless, nicotine can be addictive. Compared to illegal drugs or highly psychoactive substances, snus is less harmful, but responsible consumption is crucial. If you use snus, set clear limits for yourself and monitor your consumption habits.

Why is snus banned in many countries?

The ban on the sale of tobacco-containing snus in the EU (except Sweden) is based on the EU Tobacco Directive of 1992, which prioritises the protection of public health. The reasons for the ban are:

  • health risks: Nicotine can be addictive and cause damage to your health.
  • precautionary principleThe EU wants to restrict access to tobacco products in order to protect young people.
  • harmonisationUniform regulations are intended to simplify the market.

Sweden has been granted an exception due to its cultural tradition, which is fuelling the debate about possible legalisation in other countries.

FAQ – Frequently asked questions

Is snus banned in Germany?

No, the possession and consumption of snus are legal in Germany. The sales ban only applies to tobacco-based snus, not to nicotine pouches.

Can I buy snus online?

Yes, tobacco-containing snus can be ordered from online shops in countries such as Sweden or Norway, provided that customs regulations are complied with. For legal alternatives, you can order snus online or. Buy nicotine pouches online.

What is the difference between snus and nicotine pouches?

Snus contains tobacco, while nicotine pouches are tobacco-free and contain only nicotine and plant fibres. Nicotine pouches are legal in Germany, but snus is not.

What are the health risks associated with snus?

Snus can cause nicotine addiction, oral health problems and a slightly increased risk of cancer. Nicotine pouches reduce some risks, but are not risk-free.

How long should I keep snus in my mouth?

The duration varies depending on preference, typically 15-60 minutes. Beginners should start with shorter times.

Conclusion

Snus is a fascinating alternative to smoking, but it is complicated in the United Kingdom due to legal restrictions. While tobacco-based snus cannot be sold locally, nicotine pouches are a legal and popular option. With this guide, you will be well informed about the history, use, risks and purchasing options for snus.

This guide will provide you with all the information you need about the legal framework and alternatives. You can find all further information on legal procurement in our comprehensive guide.. Always consume responsibly.